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the acadeMy
At the Brow Lord Academy we offer in-depth brow courses, hands-on masterclasses, and expertly designed online training manuals.
Our education is created to elevate artists at every level, with clear, practical guidance on essential techniques such as brow mapping, brow tinting, and precision shaping - helping you build confidence, skill, and long-lasting results in your brow work.
my story
SARAH LORD, BROW ARTIST & EDUCATOR
I began my career in retail at 16 after leaving school to attend college. I progressed quickly into management at a young age, taking on significant responsibility early on, a role that, while valuable, also came with considerable pressure. I chose not to pursue university, as I knew a traditional academic route wasn’t the right fit for me. Instead, I committed to working full-time in retail. I loved the people I worked with, but over time I realised the role itself didn’t fulfil me. I found myself questioning why I was working so hard to build someone else’s vision rather than my own. I moved between stores, consistently working my way up. Around this time, although the beauty industry wasn’t as prominent as it is today, I began noticing people offering treatments such as lashes and brows. I felt drawn to it immediately and knew I wanted to explore something new. In my early twenties, I completed my first brow course and began working part-time from my parents’ conservatory. From the very beginning, I loved it. Despite this, I wasn’t quite ready to take the leap. I was later offered a head office role, which meant relocating for better pay, accommodation, and a company car, an opportunity that made sense at the time. When Covid hit, I returned home and was furloughed. During this period, I started offering brow treatments again. Even after returning to work, I continued building my brow business in the evenings and at weekends. I worked relentlessly, and in 2021, I made the decision to leave retail and commit to brows full-time. The only thing I missed was the incredible people I had met along the way. Since then, I’ve built a loyal client base and expanded into teaching brows to like-minded individuals. Taking that leap was genuinely the best decision I’ve ever made. I now work on my own terms, with the freedom to design my career around my life. I no longer ask for time off, I earn more, and I finally have the work-life balance I always wanted, including something I never had in retail: Christmas off. While I don’t have children yet, I’ve built a life and career that allows for that future. And above all, I’m incredibly proud of how far I’ve come.








